{"id":261,"date":"2024-12-16T18:27:11","date_gmt":"2024-12-16T18:27:11","guid":{"rendered":"https:\/\/theme.madsparrow.me\/fanky\/?post_type=portfolios&p=261"},"modified":"2026-06-25T14:06:33","modified_gmt":"2026-06-25T11:06:33","slug":"next-broker-brand-identity","status":"publish","type":"portfolios","link":"https:\/\/evhod.com\/bg\/next-broker-brand-identity\/","title":{"rendered":"Next Broker Brand Identity"},"content":{"rendered":"\t\t
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Next Broker Brand Identity<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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(Description)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We created more than a logo for Next Broker. We built a complete brand identity for an insurance brokerage company with a clear market position. The goal was to create a visual presence that stands out in a competitive and often similar-looking industry. Every element was designed to make the brand more recognizable, practical, and easy to remember.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenges\n& Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/ Project Overview<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The project started with detailed research of the market. We analyzed the competition to understand how Next Broker could look different and more memorable. From there, we developed a distinctive logo and extended the identity across key brand materials. The project included print design, website development, and full branding for the company\u2019s first office.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\/ Challenges<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The main challenge was to create a professional identity without falling into the usual visual patterns of the industry. The brand had to feel trustworthy, but also fresh and distinctive. The office branding needed to include key insurance services, partner insurers and space for posters. A lot of things for a limited space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\/ Objectives<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Our objective was to build a consistent brand identity that works across both digital and physical touchpoints. The logo had to be distinctive, recognizable, and different from the competition. The website had to follow the client\u2019s requirements and reflect the brand\u2019s visual language. The office branding had to be clear, practical, and carefully adapted to the real space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\/ Final Outcome<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The final result was a complete visual identity for Next Broker. We created a distinctive logo, useful printed materials, a tailored website, and branded the company\u2019s first office. The office design presented the most important insurance services and partner insurers in a balanced way. We did not just create a logo. We strengthened Next Broker\u2019s presence in the industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":8207,"template":"","portfolios_categories":[39],"class_list":["post-261","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-creative"],"acf":{"featured_video":"","choi\u0441e_menu_page":false,"full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/evhod.com\/bg\/wp-json\/wp\/v2\/portfolios\/261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evhod.com\/bg\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/evhod.com\/bg\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":30,"href":"https:\/\/evhod.com\/bg\/wp-json\/wp\/v2\/portfolios\/261\/revisions"}],"predecessor-version":[{"id":8374,"href":"https:\/\/evhod.com\/bg\/wp-json\/wp\/v2\/portfolios\/261\/revisions\/8374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evhod.com\/bg\/wp-json\/wp\/v2\/media\/8207"}],"wp:attachment":[{"href":"https:\/\/evhod.com\/bg\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/evhod.com\/bg\/wp-json\/wp\/v2\/portfolios_categories?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}