Gradus Gigaboard

(Description)

We created a large-scale Gigaboard for Gradus. The final format reached an impressive size of 44 x 11 meters. The project was not only about design, but about finding a smart technical solution. We turned two separate billboard structures into one unified brand statement.

Challenges & Objectives

/ Project Overview

The project covered the full process from visual design to final installation. We developed a solution that connected two existing billboards into one seamless Gigaboard. This allowed the brand to gain a much stronger outdoor presence without changing the main construction. We also managed the organization, coordination, and control of the installation process.

/ Challenges

The main challenge was to create one complete visual space from two separate structures. The design had to remain clear, balanced, and impactful at a very large scale. The existing frames also needed to be strengthened before installation. The process required precise coordination and trusted installation partners.

/ Objectives

Our objective was to create a powerful outdoor presence for Gradus. The Gigaboard had to feel large, clean, and visually memorable. We also wanted to improve the existing structure and make it more reliable for long-term use. The new lighting had to be efficient, practical, and fully automated.

/ Final Outcome

The final result was a seamless 44 x 11 meter Gigaboard for Gradus. We created the design, strengthened the existing frames, and managed the installation with some of the best specialists in the country. The billboard received new energy-saving automatic LED lighting. This gave Gradus a stronger brand presence during the day and after dark.